Category Archives: Business

Industrial Casters and Wheels

Industrial casters are heavy duty, and allow for more than 250 pounds of application weight. Caster Concepts’ industrial casters are made for use in a variety of industries that require heavy and prolonged use. V-groove wheels fall under industrial caster specifications and are constructed of premium G-3000 gray iron castings or hot forged C-1030 steel. The relief groove at the base of the “V” directs the load to each face of the angle track when in use. V-groove wheels can be used on a track, flat surface or both. Some features of the V-groove: built with cast iron or steel, capacity of 15,000 pounds maximum, temperature resistant up to 800º F. V-groove wheels are designed for use on rails for manual applications. V-groove wheels fall under the category of extra duty casters at Caster Concepts and can be customized to meet the customer’s needs and specifications.

Small Business Optimism Creates Growth Opportunities

Via: California Bank & Trust Business Banking

Business Marketing – key to Business Survival

buzz marketing

Creating the ‘buzz’ is possible through appropriate business marketing strategy. It can also be important for customer relations, customer sales, and to carve the identity of your brand into potential customers thereby ensuring the longevity of your business. Focus and commitment is required in marketing of your business plan and the effectiveness of your business marketing plan is the sole deciding factor in which way your business will evolve. Brand recognition is not the only reason for business marketing but also the maintenance of customer sales, bringing in of prospects, and introducing your products to new customers is also required of it, while maintaining long term relationships with customers using tools as such as email marketing of high quality.

There are a lot of techniques that can be used for business marketing such as directory submissions, banners & fliers, email marketing services, adverts, leaflets and discount vouchers. All of these are a part of one comprehensive marketing campaign. Long term commitment and diversity is needed in business marketing for it to be effective. Once you have started business marketing, you should be consistent about the developments of your marketing campaign otherwise it will not reach the full potential of the expected results.