Category Archives: Economics and Finance

Marketing Consulting Services from Copernicus

Marketing Consulting

With the ending of the twentieth century, business to business marketing has taken a whole new face. The term can be looked at as a broader perspective since it seeks the involvement of customers as well. The gradual shift in the economy due to the coming of the service-based companies, the focus of business to business marketing is much more than just making transactions. It now aims at developing fruitful relationships with the customers as well.

The path to fulfilling this objective is not an easier one as it demands a thorough research by reaching out your customers and knowing about their predilections, needs and what makes you lose them. However, most of the business relies on assumptions and judgments which if wrong can rather harm the company. As a result, most of such programs do not achieve the desired objective and the figure is as high as 80% of the business to business marketing programs which fail to develop successful customer relationships.

Does Outsourcing Benefit U.S. Economy ?


We all are very much familiar with the word, “outsourcing”. Out sourcing is the utilization of resources outside an organization. Barter trading, the oldest form of trading, was in fact just that. One person traded skill or a product made through that skill to get access to another person’s abilities. This is an old strategy but now it is time to speak the truth related to outsourcing but our politicians will for sure won’t speak. They just know finger pointing that is his fault. Actually this is all regarding to those extremely desiring manufacturers who take off labor from Asian continent as it is cheaper and would perform their task for less money. Sad!

Financing Business Capital from Large Corporate Investors

corporate venture capital

Private companies may invest in a small or young company either as a money-making deal or to access new technology or products.

Greig Altieri and his partners founded Vascular Control Systems in San Juan Capistrano, California, in 1998, to develop minimally invasive tools to treat a common female disorder characterized by excessive bleed­ing. From the beginning, they knew their most likely exit strategy would be acquisition by a large medical company. Medical technology can take years to develop, is riskier than many start-ups, and requires specialized knowledge to comprehend.

Even a typical professional investor or venture capitalist is unlikely to understand well enough to feel comfortable with such investments. So once Vascular Control Systems founders secured their intellectual property, they focused on venture capitalists who special­ized in the medical device field and large corporations active in the medi­cal and women health industries. One of their early and continual contacts was with Johnson & Johnson Development Corp.